
About Us
About Secured First Financial of Texas
Secured First Financial of Texas is an independent life insurance and annuity agency based in Waco, Texas, serving individuals, families, and business owners throughout the state. We help our clients explore life insurance, mortgage protection, retirement solutions, and wealth preservation options through personalized guidance and access to multiple insurance companies.
Our Story
Secured First Financial was founded in Utah in 2009 by Phil Berry with a commitment to helping individuals and families find life insurance solutions tailored to their needs.
In 2012, Joel Fuessel began his career as a licensed life insurance agent, working independently with Secured First Financial. Building on that experience, Joel established Secured First Financial of Texas in 2016, expanding the agency's services to individuals, families, and business owners throughout Texas.
Today, Secured First Financial of Texas works with a network of independent licensed insurance professionals to help clients protect what matters most. Our solutions include life insurance, mortgage protection life insurance, retirement solutions and wealth preservation, as well as business owner and employee benefit solutions. As an independent agency, we provide access to multiple insurance companies, personalized guidance, and ongoing support to help our clients make informed financial decisions.
Why Clients Choose Secured First Financial of Texas
Choosing the right insurance and financial protection solutions is an important decision. At Secured First Financial of Texas, we believe in providing personalized service, independent guidance, and long-term relationships built on trust.
Independent Insurance Brokerage
We work with multiple highly rated insurance companies, giving our clients access to a broad range of coverage and retirement solutions rather than being limited to one company's products.
Experience You Can Trust
Our Texas agency was established in 2016, with insurance experience dating back to 2012. We bring years of industry knowledge and personalized guidance to every client relationship.
Personalized, Relationship-Driven Service
We take the time to understand each client's needs, priorities, and financial goals, helping them explore solutions tailored to their individual circumstances.
Ongoing Client Support
Our commitment doesn't end when a policy is issued. We provide ongoing service, policy reviews, and assistance as our clients' needs change over time.
Meet Our Founder — Joel Fuessel
Owner | Independent Life Insurance & Annuity Broker

Joel Fuessel has been a licensed life insurance professional since 2012 and established Secured First Financial of Texas in 2016. With years of experience helping individuals, families, and business owners, Joel is committed to providing independent guidance, personalized service, and solutions tailored to each client's needs.
Joel has earned a 5-star Google rating with more than 100 client reviews, reflecting his commitment to personalized service, helping clients make informed decisions, and building lasting relationships based on trust.
As the owner of Secured First Financial of Texas, Joel brings that same commitment to the agency's mission of helping clients protect their families, preserve their wealth, and plan confidently for the future.
Learn More About Joel Fuessel
